E. Rapport
“ Building Exceptional Rapport ”
The tri-rhombi brand, E. Rapport symbolizes love, peace and unity.
In today’s society it is common to see identifying groups such as: culture, race, and ethnicity (amongst a myriad of others) divided by stereotypes and ignorance. These unjust perceptions of said groups are fueled by propaganda and perpetual societal norms.
Furthermore, societal norms cause social and economical hierarchy within our communities which leads to habitual discriminatory acts.
In The Psychology of Money, Morgan Housel states, “Assuming that something ugly will stay ugly is an easy forecast to make. And it’s persuasive, because it doesn’t require imagining the world changing. But problems correct and people adapt. Threats incentivize solutions in equal magnitude”.
In order for us as a human race to achieve harmonious living, we must first build Exceptional Rapport with one another. Through this principle we can set forth on building up our local communities. Then, gradually, we’ll begin to see a global paradigm shift. It is this profoundly optimistic vision that E. Rapport embodies.
“Building Exceptional Rapport” is more than just a slogan, it is a promise that re-establishes the brand’s founding values.
